There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

Make the most of this '80s phenomenon that’s taking over social media Color analysis helps identify the clothing and makeup shades that best complement your skin, hair, and eye color. Understanding ...

If you're unsure where to start, the latest trend to explore is the "contrast makeup theory." This innovative approach enhances your natural features by utilizing a customizable contrast filter to ...

Before Zaya Ganbaatar opened Àme Color Studio, Evanston’s first color analysis consultation site, she had already worked extensively in the beauty industry as a makeup artist for Dior. Personal color ...

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Seasonal color analysis is making a comeback, driven by TikTok and a push for personalized fashion. Experts like Kirsten Welsch of ATX Color Studio explain the rise in demand for structured color ...