Colgate’s long-standing claim that more than 80 per cent of dentists recommend its toothpaste is “misleading” and must never be used again, the advertising watchdog has ruled. The Advertising ...

CHENNAI (Reuters) -Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of local goods ...

TOOTHPASTE giant Colgate has been banned by advertising watchdogs from getting dentists to recommend its products. The Advertising Standards Authority outlawed the firm's slogan `More than 80 per cent ...

Colgate has partnered with South Korean singer and actress IU to promote its "optic white purple" toothpaste, tapping into the global reach and influence of the K-pop star. The campaign, which spans ...