Smart toothbrushes have been around for a few years now, but they haven’t quite caught on. Sure, they promise better habits via connected sensors, but they also tend to be very expensive ($100 and up) ...

Two millennial-focused tech-dependent brands -- Hum by Colgate, a smart electric toothbrush, and Obé Fitness, a digital workout platform -- have teamed up on app content. Starting June 11, Obé will ...

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Parent brand Colgate-Palmolive is incentivizing consumers to purchase a Hum smart toothbrush by offering a 30-day trial of Obé's content for live and on-demand fitness classes. Virtual fitness apps ...

Everything that uses electricity is getting smart — or eventually will. We've had electric toothbrushes for some time now. But now, those toothbrushes are finally getting smart functionality. One of ...

Colgate-Palmolive partnered with meditation app Headspace to offer weekly programming in the Hum by Colgate app that connects to its line of smart toothbrushes. Headspace will host "Mindful Moments" ...

NEW YORK, June 7, 2021 /PRNewswire/ — Today, hum by Colgate, the smart electric toothbrush, announced its partnership with premium digital fitness platform, obe Fitness. The two millennial-focused ...

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