Using a cold email template that’s outdated and overused won’t help you. Predictable Revenue was a book written 6 years ago, about stuff they were actually doing 10 years ago. It doesn’t work anymore.

We’ve round up the top cold email template and examples in use today, and give our thoughts on the good, bad, and downright ugly parts of each.

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...