Apollo.io reports five common email deliverability mistakes in cold outreach: relying on open rates, skipping domain aging, ...

There was a time when direct mail — no matter how welcome — was referred to as “junk mail.” In that same way, cold email is often called “spam,” even when it is legitimate. “It’s commonly accepted ...

spam emails that start with 'It's been a year since my husband was killed by a giant anteater,' and some business emails that reach potential customers firmly. Matt Redler, who achieved annual revenue ...