Regional content will remain the mainstay and growth driver for Zee Entertainment Enterprises’ OTT platform Zee5, according to Chief Content Officer Raghavendra Hunsur, who took charge in January this ...

ZEE5 is making a bold bet on its multilingual roots as the Indian streaming giant undergoes a major brand refresh and strategic pivot designed to capture the next wave of digital entertainment ...

As part of a new brand identity strategy, Zee Entertainment Enterprises has relaunched its OTT platform Zee5 with seven language-focused content packages, under its campaign “Apni Bhasha, Apni ...