Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Converting customers into fans is one of your greatest opportunities for reducing churn, but consumers have no shortage of options to choose from when determining their loyalty toward brands. The key ...

However, maintaining your relationship with loyal customers can be tricky. These relationships need to be maintained with a consistent and rewarding customer experience. When your customers are happy, ...