Because the internet makes it easier to find information about any topic, today’s consumers are better informed about the products and services available to them. But the constant emergence of new ...

Preference measurement by means of conjoint analysis (CA) has been a success story of market research. The main goal of this class of methods is to obtain estimates of the relative influence different ...

A tailored Conjoint Analysis solution from restaurant data leader Revenue Management Solutions is now available worldwide to restaurant operators developing new markets, menus and products in an ...