Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite family of fishfinder/chartplotter products, ...

New HOOK2 Sets the Standard For Ease of Use and Affordability. Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the new HOOK2 ...

FISHING World recently received a sneak peek of Lowrance’s new Hook2 Fishfinder/Chartplotter on Sydney’s Hawkesbury River. Check out the video below to see the new unit in action. At the heart of the ...

Marine electronics maker Lowrance says Eagle, its latest offering in the brand’s entry-level fishfinder/chartplotter lineup, is its most accessible fishfinder yet. The company has launched the product ...

LOWRANCE said its Elite-5 and Elite-7 Ti touchscreen fishfinder/chartplotters offer anglers high-performance at an incredible value. With an easy-to-use touchscreen interface, Bluetooth and wireless ...

A world leader in fishing electronics since 1957, Lowrance recently rolled out its next generation of fishing electronics. The new HDS Pro chartplotter fishfinder, highest resolution ActiveTarget 2 ...

If you have a dedicated boat angler on your list consider this unit for a sure-fire upgrade to their current system. With a bright 9” screen that is readable in direct sunlight and a transducer bungle ...