The campaign reached millions of views across platforms, solidifying its place in social media history. The flood of fan-made videos created enormous buzz, repeatedly landing Rhode Beauty’s lip ...

Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

Coming off a strong Valentine’s Day marketing campaign? Now is the perfect time to carry that momentum into March. Thankfully, with March Madness approaching, you can run your next campaign all month ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Management software company Workfront recently ran a highly-targeted campaign – aimed at engaging with a competitor’s customers – after the rival announced it wouldn’t be investing further in its ...