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There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO. Other local marketing ...

Call tracking operates by assigning unique phone numbers to different marketing campaigns and channels. When prospects call these numbers, the software captures their complete digital journey, showing ...

But here’s the problem—without the right tools, businesses may have no clear picture of what actually happens during those calls. That’s where call tracking software comes in. Call tracking software ...

Call tracking can help to fill that gap in your marketing analytics. If you receive inquiries on the phone, you need to be using this tool. Most businesses and marketers measure success based upon a ...

Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it.

An in-depth guide to call tracking technology that reviews how these tools help marketers connect digital campaign data to inbound customer phone calls. Invoca uses a snippet of JavaScript code placed ...

With the existence of advanced smartphones and personal computers, along with accessible Wi-Fi connections almost everywhere, prospective and/or existing customers are often expected to inquire about ...

Having a successful PPC strategy is crucial for businesses that pump the majority of budgets into Google Ads. Competition for keywords is fierce, so advertisers can’t afford to settle for lower than ...

Adam is CEO of Gladiator Law Marketing. He’s an Afghanistan veteran, outdoor enthusiast, husband, and dog parent to two German shepherds. When the phone rings at your law office, it can be a chance to ...