Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

Far too often, retailers think that consumer buying is randomized – that certain products appeal to certain customers and that a purchase either happens or it doesn’t – disregarding important ...

Buying a car can be the second most expensive purchase many consumers make in their lifetime. Securing this high-ticket item has historically been a somewhat painful experience filled with haggling ...

Understanding how online platforms are redefining the car-buying process helps consumers make better use of these tools while ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Consumers are growing more comfortable with buying a wide variety of things online, from fruits and vegetables to couches and cars. Partly by necessity and partly because we've realized how convenient ...

Buying a used car is similar to buying a new one in many ways. You need to find a vehicle that’s right for your needs, test drive it, and potentially finance it. There can also be significant ...

Online car-buying retailers, car concierges, car brokers and club programs help shoppers throughout the car-buying process. Many, or all, of the products featured on this page are from our advertising ...

Forbes contributors publish independent expert analyses and insights. I write about achieving wealth and how it intersects with our lives. There is a seismic shift in the real estate market and it’s ...

After buying a car, you might be tempted to bask in the excitement of that new car smell. However, some of the most essential parts of the car buying process happen after you get the keys, such as ...