The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Just be aware that this BB-8 model is much smaller than the one Lego released back in 2017. The new BB-8 ( model No. 75452) ...

Which magnetic building block sets are best? Magnetic building block sets accomplish something that very few toys marketed as ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Lego's smart bricks are part of a new Smart Play system, designed to enhance the traditional building experience. Each 2x4-stud brick contains an application-specific integrated circuit (ASIC) chip, ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

LEGO’s newly announced Smart Play system is set to hit our shores on March 1st, with three big new Star Wars sets that will ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

New Lego sets for adults and kids launched at Amazon to kick off 2026. Shop the best new Lego sets on Amazon, including Lego ...