Italian household and personal care company Guaber is writing to consumers in an effort to address scepticism over the health benefits of its BioRepair toothpaste. The toothpaste, which was launched ...

The advert for the toothpaste that repairs tooth enamel with enamel features a stiletto shoe with a heel made of Lego, with the tagline ‘It’s better to repair something with the stuff it’s made of.’ ...

The new brand aims to compete with the likes of Sensodyne and Arm & Hammer in the sensitive care sector of the toothpaste market. Driven's 30-second spot will air on ITV throughout June. The Cheshire ...

BioRepair from BlanX features microrepair science that actually penetrates and repairs microscopic holes in the tooth's enamel. Bio-active microcrystals bond with the teeth's natural dentine and form ...