Behavioural economics is an interdisciplinary field that integrates insights from psychology, sociology, and neuroscience into traditional economic models to better explain decision‐making in ...

Behavioural Lab Affiliates: Zeina Afif, Dr Sanchayan Banerjee, Dr Barbara Fasolo, Dr Benno Guenther, Dr Levent Neyse, Dr Dina Rabie, Prof Fabio Tufano, Dr Chiara Varazzani, Dr Alina Velias. This ...

Experimentation is key to good BE practice, as evidenced by public service campaigns for stroke awareness and cycling safety and brand work for thetrainline.com, Sainsbury's and Boots Historically, ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Fifteen years ago, Britain’s Conservative party, then in opposition, latched on to behavioural economics as an ...

Behavioural economics has been one of the big trends in market research for the past couple of years. Insights from BE are often portrayed as universal human tendencies despite the fact that 96% of ...

Peter Martin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...