Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

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Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email ...

Analyzed Lloyds' transaction data using RFM & K-Means for customer segmentation. Applied Markov Chains to predict behavioral shifts. Aimed to identify at-risk customers and personalise financial ...

Avalanche DEX Liquidity Providers and Trader Segmentation — Behavioral Analysis This repository hosts a comprehensive dashboard and the accompanying analysis that maps how traders and liquidity ...