Investing is often described as a numbers game: a world of ratios, charts and data. But the reality is more human. Beneath every trade lies an investor’s decision, and behind every decision is a mind ...

Behavioral finance is a powerful lens through which we can better understand the relationship between human psychology and financial decision-making. While numbers and logic drive traditional ...

"A wealth management professional who infuses their work with behavioral finance is a professional that is investing in their work and their client in ways that, yes, lend to better returns and ...