What is behavioral targeting advertising? There are various types of advertisements on the Internet, but among them, ``contextual advertisements'' and ``behavioral targeting advertisements'' are ...

SAN FRANCISCO (Reuters) - Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing ...

特定の物やサービスに興味を持っている時に、まさにその興味の対象に関連する広告がアプリやブラウザに表示されたという経験がある人は多いはず。こうしたユーザーを狙いすましたような広告は「行動ターゲティング広告」と呼ばれており、近年ではEU ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...