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“In various implementations, a method includes identifying an experimental population for purposes of testing a behavior change model; applying the behavior change model to the experimental population ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Several frontier AI models show signs of scheming. Anti-scheming training reduced misbehavior in some models. Models know they're being tested, which complicates results. New joint safety testing from ...