Connected customer experiences start with connected systems and data within your organization. The deeper the connections, the more power you have to orchestrate personalized end-to-end customer ...

Nutshell reports that startups must choose CRMs based on growth stages, ensuring alignment with current needs and planning ...

CRM emerged in the 1990s as an information technology solution for managing a customer database and, today, sits at a senior management strategy or executive level to ...

Standing for customer relationship management, a CRM solution supports businesses in the monitoring, tracking, and analysis of all communications between the company and its customers. In doing so, it ...

It is time for contact centers to get rid of all the unnecessary annoyances during customer calls. Let's go through the experiences that annoy customers the most, and discuss how to fix the problem.

As part of the design of Sales Mastery’s 2022 Sales Performance Scorecard (SPS) survey, we solicited input from our external advisers about which kinds of data to gather for this year. As this is the ...

Customer Relationship Management systems are not accounting systems. CRM systems don’t do billing, cash receipts, disbursements or payroll. If a CRM system isn’t used, a company still continues to ...