In my last post, I argued that marketers should use a Balanced Scorecard to measure and manage marketing performance. The Balanced Scorecard was introduced by Robert Kaplan and David Norton in the ...

Ongoing performance evaluations are just as important as the initial vetting process whenever a small business partners with an external marketing agency. A balanced scorecard approach to performance ...

The Balanced Scorecard is recognised as the world's leading management tool for enterprise performance management and strategy deployment. With the current economic challenges, designing and ...

Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...

What is the balanced scorecard? The balanced scorecard is a strategic planning and performance management framework used by business, government, and non-profits to align day-to-day activities with ...

The balanced scorecard, a system designed to help businesses evaluate their services and develop strategic plans, can also help charities fulfill their missions efficiently and effectively, writes ...

What Is Scorecard And Dashboard? An example of a dashboard is one that monitors performance, and a scorecard represents one that manages performance. When you want a concise review of a certain area, ...

Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions.