In my last post, I argued that marketers should use a Balanced Scorecard to measure and manage marketing performance. The Balanced Scorecard was introduced by Robert Kaplan and David Norton in the ...

Ongoing performance evaluations are just as important as the initial vetting process whenever a small business partners with an external marketing agency. A balanced scorecard approach to performance ...

Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...

The Balanced Scorecard is recognised as the world's leading management tool for enterprise performance management and strategy deployment. With the current economic challenges, designing and ...

The balanced scorecard, a system designed to help businesses evaluate their services and develop strategic plans, can also help charities fulfill their missions efficiently and effectively, writes ...