Real talk: it wasn’t until recently that I actually understood what “baking makeup” really meant. No, it’s not makeup products that are baked in the oven (haha!). Baking makeup is actually a technique ...

You already know how to contour and highlight TF out of your face, but one technique that'll really level up your makeup game (especially if you're dealing with humid temps or oily skin)? Baking ...

Does your makeup seem to just melt off of your face by the end of the day? Same here! So when I heard of the classic drag makeup technique baking that's started to get a lot of traction in mainstream ...

Beloved by celebrities such as Kim Kardashian, baking is a technique which focuses on the under-eye area. It involves applying translucent powder, harnessing the heat from your face to set your ...

If you follow any beauty vloggers or makeup artists on social media, you've likely seen an increasing number of powder-dusted faces over the past few months. While the application technique known as ...

The 2010s were a different time. Skinny jeans were still a thing, Love Island burst onto our screens, and we’d never even uttered the word Covid-19. And, we were heavily into baking. No, not the ...

Mix up this baking essential — or a good substitute — in minutes. Stacey Ballis is a novelist, cookbook author, and food writer with 20 years of experience. She has authored a cookbook called "Big ...

Despite having every possible makeup product at her disposal, we know that Zoella is no makeup snob judging by the fact that she constantly raves about her favourite £4 concealer. We've seen her PO ...