Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like virtual reality (VR) does. Instead, AR adds digital things to the world you ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

AR Glasses: The Next Big Shift in Augmented Reality: By Ankita Marik There’s tech… and then there’s this. The kind of glow-up that doesn’t just change your vibe — it changes your entire reality. Think ...