There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals. AR packaging is a cost-effective, measurable and accessible way ...

Augmented reality is quietly rewriting the foundations of brand identity. As brands begin to walk, hover, or animate within personal spaces, movement becomes meaningful, and choreography becomes a ...

Retailers face growing pressure to keep up with digitally adept consumers, particularly Millennials and Gen Z, who expect shopping to be interactive, immersive and personalised. Augmented Reality (AR) ...