This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Immersive technologies, and ...
Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals. AR packaging is a cost-effective, measurable and accessible way ...
Augmented reality is quietly rewriting the foundations of brand identity. As brands begin to walk, hover, or animate within personal spaces, movement becomes meaningful, and choreography becomes a ...
ナイアンティックは愛らしいARキャラクターに“声”を与え、現実世界を案内しながら、街の小さな物語を語りかけてくれるようにした。スナップのARグラス「Spectacles」を通して体験できる。 XRデバイスにおいて「人の眼レベルの解像度を実現する」として ...
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