This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Immersive technologies, and ...

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals. AR packaging is a cost-effective, measurable and accessible way ...

If you’re into pushing tech boundaries from home, this one’s for you. Redditor [mi_kotalik] has crafted ‘Zero’, a custom pair of DIY augmented reality (AR) glasses using a Raspberry Pi Zero. Designed ...

Using your Samsung Galaxy with AR glasses enhances your digital experience by offering immersive visuals, hands-free controls, and real-time overlays. This guide walks you through various methods to ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Augmented reality is quietly rewriting the foundations of brand identity. As brands begin to walk, hover, or animate within personal spaces, movement becomes meaningful, and choreography becomes a ...

Generative AI and augmented reality (AR) bridge theoretical knowledge with practical application to encourage deeper exploration and prepare students for future professional environments. If done ...