As Peter Drucker famously wrote, “The aim of marketing is to know the customer so well the product or service fits them, and sells itself.” In conversion optimization, we talk about the importance of ...

Partner and President at E-Cubed Media Synthesis Inc. Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Ever found yourself staring at a Facebook ad for “cat yoga mats” while you’re allergic to cats and have a treadmill gathering dust in the corner? It’s as if the universe’s algorithmic overlords have ...