Loyalty programs increase customer retention and allow for business growth, and with audience segmentation, organizations’ reward programs may become even more beneficial. In today’s digital world, ...

Opinions expressed by Digital Journal contributors are their own. With the average American checking their phone once every 12 minutes, it is easy to see why SMS marketing is one of the most popular ...

Ever found yourself staring at a Facebook ad for “cat yoga mats” while you’re allergic to cats and have a treadmill gathering dust in the corner? It’s as if the universe’s algorithmic overlords have ...

CoolerX, the technology company powering the in-store retail media and merchandising revolution, announced the expansion of its sophisticated contextual targeting capabilities with the addition of ...

The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...

If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation ...