Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

As Peter Drucker famously wrote, “The aim of marketing is to know the customer so well the product or service fits them, and sells itself.” In conversion optimization, we talk about the importance of ...

Partner and President at E-Cubed Media Synthesis Inc. Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is ...

Leonard Newnham (chief data scientist, LoopMe) looks at how brands can use AI-powered insights to optimize their campaigns. The digital advertising industry is embracing artificial intelligence (AI) ...

Ever found yourself staring at a Facebook ad for “cat yoga mats” while you’re allergic to cats and have a treadmill gathering dust in the corner? It’s as if the universe’s algorithmic overlords have ...

TORONTO--(BUSINESS WIRE)--Postmedia today announced the launch of HealthingDNA, an innovative new audience segmentation and campaign optimization solution designed exclusively for healthcare industry ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

In the dynamic world of marketing, understanding your customers and tailoring your strategies accordingly is the cornerstone to achieving success. Traditional approaches to customer segmentation have ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...