This article is part of the Mobile Games University course: App Store Optimization 101. Keywords are a key aspect of a successful app store optimization strategy and help increase the number of ...

Choosing the right keywords is a critical pillar of your free user acquisition plan. When you first release your app, unless you have already made a concerted marketing push and/or paid for user ...

With over two million apps in both the Apple App Store and the Google Play Store, it’s important to do all you can to maximise the chances of people finding your app(s). A crucial part of App Store ...

If you're an app developer trying to get your app out to the masses, you know how difficult this can be. Ranking in the app store and Google Search can feel like unrealistic and unattainable goals, ...

Soon after Apple admitted that improvements were needed in helping users locate App Store software, developers have been asked to add a list of keywords for their submitted applications to improve ...