Many companies that you think of as being U.S.-centric actually have large international user bases. Evernote, for example, says about 75 percent of its user base lives outside the United States. This ...

Uber's Bengaluru-based tech team has enabled the ride hailing company to launch operations in new cities across the globe much faster by cutting down the time and cost needed to localize the app to ...

The latest report from mobile analytics firm Distimo examines in detail the trends surrounding the localization of mobile applications. That is, which app stores tend to have a higher or lower number ...

Monolinguists wanting to communicate with the global masses have never had it so easy. Trusty old Google Translate can convert the content of images, audio, and entire websites across hundreds of ...

Your app cannot afford to get lost in the crowd of 2.8 Mn Android apps and 2.2 million iOS apps. Months of ideating, prototyping, coding, testing and undergoing the ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

When digital products expand into new markets, the impact is subtle but powerful. A game that once spoke to one audience can suddenly connect with players across dozens of languages. Behind it are the ...