Did you just get an unwelcome Amazon Alexa Plus upgrade? Find out why it happened and how to revert back if you don't like it ...

Amazon Alexa browser version launches as Alexa.com for Early Access users with Alexa+ subscriptions and compatible Echo devices in the United States.

Amazon’s AI-powered overhaul of its digital assistant, now known as Alexa+, is coming to the web. On Monday, at the start of CES 2026 in Las Vegas, the company announced the official launch of a new ...

Amazon executives laid out their vision for Alexa’s future in an interview with CNN at the CES tech convention, where the company launched a new Alexa website and updates to other Amazon products.

Amazon is taking Alexa to the next level with the help of AI. Amazon just announced Alexa+, an updated assistant powered by generative AI. The idea is to make Alexa more human, so she can help you ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence. The effort ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...