As many as "75% of popular songs on TikTok started with a creator marketing campaign," guesses one major label marketer. Is that a problem? By Kristin Robinson Senior Writer In July, popular ...

The Alien Cult meme refers to a TikTok group of members who identify themselves using avatars of a green alien and a green alien cat. Reviving a trend from the earlier days of TikTok, these users are ...