In 1971, when work began on Aim, the fluoride toothpaste market was dominated by Procter & Gamble's Crest and Colgate's Colgate which between them held 73%. In this fact-filled presentation, Mr.

Pental, manufacturer of White King bleach and disinfectants, Country Life soaps and AIM toothpaste, is accelerating a push into hand sanitiser to meet elevated demand for hygiene products in the ...