Netflix has now revealed in its latest financial report that it, too, is now using AI for a wide range of features, which ...

Netflix’s doubling down on AI follows its experimentation with the controversial technology in 2025. Examples of planned ...

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...

McDonald’s has released an AI-generated Christmas ad, sparking online backlash, which grew so fierce that McDonald’s turned off comments on YouTube before setting the video to private. However, the AI ...

In the era of digitalisation, advertising has become the lifeblood of the world’s largest social media giants. From personalised product campaigns to political messaging, these adverts fuel online ...

Research from Kantar has explored the performance of two AI-generated Coca-Cola adverts, finding that the principles of effective creative storytelling remain key whether or not generative AI has been ...

Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...