In this op-ed, NP Digital APAC managing director, Dan Kalinski, makes the case that while consolidation and cost-cutting are becoming the norm, agencies need to avoid a race to the bottom. Instead, he ...

To understand the path forward, we must first map the landscape of existing models, each of which attempts to balance effort, cost, and results with varying degrees of success. Retainers and project ...

Let's face it: The traditional marketing agency model is broken. As an agency owner, I can't blame brands for feeling frustrated. They're tired of agencies that seem to care more about their own ...

There have been many transitions in the ad industry over the last 40 years. Those old enough will remember the transition into ‘desktop publishing’ (DTP) where manual layouts turned into blueprints ...

Increased complexity, better-equipped clients, and the speed of automation and AI are pushing agency remuneration models away from the traditional ‘time and materials’ approach. It is not just an ...

The marketing agency model has continued to evolve, leaving the traditional agency model for dead. As a result, a less-hierarchical, more scalable and flexible model has taken its place. Discover how ...