米国時間9月9日にSearch Engine Landで報じられたとおり、Microsoftは「Microsoft Advertising」を「Yahoo Bing Network」に改称し、同社のオンライン広告の名称を「Bing Ads」に変更するという計画をうっかり漏らしてしまったようだ。 筆者が太平洋時間9月9日午後7時に確認し ...

Retail media is expected and on track to become the third and biggest wave of change in digital advertising, with as much as $1.1 billion in advertising spend to be transferred from traditional media ...

約4億件のオーディエンスデータ（※）を提供するDMP専業最大手で企業のマーケティング活動を支援するデータマーケティングカンパニーの株式会社インティメート・マージャー（本社：東京都文京区、代表取締役社長：簗島 亮次、略称IM）は、デジタル広告 ...

When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my ...

NEW YORK--(BUSINESS WIRE)--National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the leading luxury, dine-in and art house cinema advertising network, ...

US firm Massive Inc. has completed the beta testing phase of what it describes as "the world's first videogame advertising network". The company plans to place ads in 40 leading titles by the end of ...

Discipline: Advertising, Brand Consulting/Brand Strategy/Brand Reputation, Content Marketing and Distribution, Creative/Graphic Design, CRM, Design & Technology Consulting, Digital ...

Facebook Inc. on Monday banned fake news sites from using the company’s advertising network to generate revenue, a Facebook spokesman said, following a similar move by its rival Alphabet Inc.’s Google ...