Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital marketing content with accessibility in mind, you’re putting empathy and inclusion ...

Ensuring your web content is accessible is a vital part of creating a usable, inclusive digital experience for all users, including those with disabilities. It also ...

Recently, one of our clients stated that their web content accessibility guidelines (WCAG) were met, but users with disabilities were still unable to use their AI-native chatbot. When my team examined ...

Accessibility testing helps businesses expand market reach, improve brand reputation and ensure legal compliance while creating inclusive digital experiences for all users. Accessibility should be one ...

UB uses Siteimprove, a website monitoring tool that scans our websites and reports on quality assurance and accessibility issues. Fixing the reported issues helps you improve the user experience for ...

As technology advances, accessibility tools are playing a crucial role in making the digital world more inclusive. These tools help ensure that websites are usable for everyone, including individuals ...

The role of AI-based tools in the advertising and marketing sector is hotly debated. But perhaps one of the most important ways they can add value is in helping to improve the accessibility of ...

Getting started with web accessibility improvements can feel overwhelming. The ultimate goal should be a website that maximizes accessibility and considers inclusive access in all decisions. But even ...

Whether you're a beginner or an expert, our resource guides cover everything from what digital accessibility is to advanced document and multimedia accessibility. You'll gain the skills and ...