KUALA LUMPUR, Jan 15 — As the Pongal harvest festival approaches, Indian women will not only be seen busy purchasing vibrantly designed clay pots, milk, and sugarcane but also adorning handmade ‘Aari’ ...

Bengaluru (Karnataka) [India], August 13: In a historic moment for India’s traditional embroidery industry, the Pro Aari Olympiad (PAO) – the nation’s first and only professional Aari embroidery ...

Letchumy Arumugam, 50, owner of Sara Bombay Tailoring is seen checking on 'Aari' embroidery on a single blouse. 'Aari'' embroidery takes centre stage among Indian women for this year's Ponggal harvest ...