Have you ever felt a tingling sensation sweep across your head and neck as someone brushes your hair or speaks softly to you? If so, you probably fall among the 20 percent of people who experience ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Earlier this year, Nintendo jumped on the ASMR bandwagon when it uploaded a special "Sights & Sounds" video advertising The Legend of Zelda: Breath of the Wild that highlighted the great outdoors and ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

Nintendo is known for taking risks, experimenting and generally doing things differently, but this latest effort by its American branch is another level. The company appears to have jumped on the ASMR ...