AMC Theaters will show ads during the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's US ...

Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

If you’ve ever gone to the movies and felt like the trailers were never going to end, AMC Theatres now wants you to know it’s not just your imagination. That long wait before the movie actually starts ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and in-house ads it already shows before films, affecting movie start times ...