Expect a streaming giant to look a little different this year.

This festive season, artificial intelligence shifted from a backend enabler to a visible creative force in holiday advertising. Brands across markets adopted AI-generated films, worlds, and characters ...

Ad testing company System1’s Andrew Tindall and I have just released some brand new research into AI-assisted video ads. We wanted to understand where the industry is at right now with the quality of ...

Last week, Andrew Tindall tested 18 AI-generated long-form ads from the US, UK, and Australia, and posited that gen AI ads are more effective than traditionally produced content. He argued that ...

Netflix has now revealed in its latest financial report that it, too, is now using AI for a wide range of features, which ...

Eighteen months ago, it was plausible that artificial intelligence might take a different path than social media. Back then, ...

The AI industry is now taking a page from the social media playbook.

Since Microsoft launched its new AI-integrated Bing and Edge, tools that go beyond search and use AI to help users are gaining ground. Since the introduction of the chat AI integrated version of Bing, ...

But in these advertising campaigns on TV, billboards on New York streets and on social media, the companies are signalling something larger. Even Apple’s new series release, Pluribus, includes the ...