In today’s e-business environment, the Web site is the primary medium through which a firm interacts and performs a variety of transactions with their e-customers. In a survey conducted by General ...

The dot-com revolution established the e-channel as a critical component of corporation/customer interaction. A characteristic aspect of this channel is its rich instrumentation, whereby every visit, ...

ABSTRACT: The advent of the big data era has made data visualization a crucial tool for enhancing the efficiency and insights of data analysis. This theoretical research delves into the current ...