PostHog, a service that offers a variety of analysis and research tools, including A/B testing, engineer Lior Neuner has compiled a list of typical mistakes that are often made when performing A/B ...
Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...
A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...