If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...

This is a great question, not just because the answer is “it depends,” but because it’s one many SEO professionals seem to be confused about. Before we dive in, we need to understand the differences ...

Google’s John Mueller offered an interesting explanation of how a 301 redirect will pass 100% of PageRank. The SEO community has known since about 2013 that there was essentially no PageRank loss ...