The Bauple businessman said the paint reflected 95 per cent of the sun’s radiated heat but the government had only approved materials such as fibreglass batts, reflective foil and waste paper.

The spot, which picked up a Cannes Lions Grand Prix in 2015, courted a complaint after a viewer spotted the ad on both YouTube and Volvo's own website last December. The video in question demonstrated ...

Volvo has reintroduced its LifePaint safety spray, making it available to buy online in Britain for the first time. To coincide with the longest night on Wednesday, Dec 21, the reflective spray, ...